A cookie is a piece of data from a website that is stored within a web browser that the website can retrieve at a later time. Cookies are used to tell the server that users have returned to a particular website. When users return to a website, a cookie provides information and allows the site to display selected settings and targeted content.

Cookies also store information such as shopping cart contents, registration or login credentials, and user preferences. This is done so that when users revisit sites, any information that was provided in a previous session or any set preferences can be easily retrieved.

Advertisers use cookies to track user activity across sites so they can better target ads. While this particular practice is usually offered to provide a more personalized user experience, some people also view this as a privacy concern.

We use Google Analytics to track traffic on our websites. It collects and sends data to the Google Analytics server identifying the pages viewed and giving information like how long a visitor stays at our site and which links they clicked on. 

Google Analytics uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google.

Google Analytics, as per its terms, does not collect any personally identifiable information (PII), such as name, email address, mailing address, precise location, or phone number. However, it does use persistent identifiers like IP addresses.